The Employer Brand AtlasBy HappydanceSearch

The Employer Brand Atlas — the definitive home of employer brand, experts, books, jobs and tools

Updated today179 experts & agencies158 case studies4 free tools80 fresh articles

The FieldThe people and agencies shaping employer brand worldwide

Bryan AdamsUnited Kingdom

Bryan Adams

Founder & CEO, Happydance

LinkedIn
Katrina CollierUnited Kingdom

Katrina Collier

Author & facilitator

LinkedIn
James EllisNorth America

James Ellis

Founder, Employer Brand Labs

LinkedIn
Maren HoganNorth America

Maren Hogan

Founder & CEO, Red Branch Media

LinkedIn
Lori SylviaNorth America

Lori Sylvia

Founder & CEO, Rally Recruitment Marketing

LinkedIn

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The ShelfThe essential employer brand library

Cover of Sell The Truth

Sell The Truth

Leadership storytelling for cultures that win.

Cover of Give & Get Employer Branding
2020

Give & Get Employer Branding

Repel the many, compel the few — the give-and-get EVP model.

Cover of The Employer Brand Handbook
2020

The Employer Brand Handbook

A real-world guide to working with recruiters.

Cover of The 18 Laws of Employer Branding
2024

The 18 Laws of Employer Branding

The essential principles of modern employer branding.

Cover of Becoming Choosable
2025

Becoming Choosable

Build the talent strategy that grows your business.

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Employer brand FAQs

What is employer brand?
Employer brand is the reputation an organisation has as a place to work, and the value proposition it offers to current and prospective employees.
Why does employer brand matter?
A strong employer brand lowers cost-per-hire and time-to-fill, raises offer-acceptance and quality of hire, improves retention, and protects reputation.
What is the difference between employer brand and EVP?
The EVP is the core promise at the heart of the employer brand — what people get in return for what they give. The employer brand is the wider reputation that promise creates.
How do you measure employer brand?
Across awareness, perception, engagement, conversion and outcomes such as quality of hire and retention, triangulated with external benchmarks.

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