The Employer Brand AtlasBy HappydanceSearch
Research · Annual report

The State of Employer Brand 2026

Original research on how the world's employer brand teams are structured, funded and measured.

1 in 3
EB teams sit in marketing, not HR
62%
measure success by volume, not quality of hire
2.4×
more likely to hit hiring targets with a defined EVP

Illustrative figures — the live report uses surveyed data only.

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