Templates, tools & calculators
Practical, free resources to build, launch and prove your employer brand — curated from credible sources. Each tile opens the resource on the source site.
All templates & tools
The TRUTH Story Audit
Score your employer story in minutes — is it telling, or selling? A free interactive audit.
Sell The Truth Toolkit (9 tools)
Nine practical storytelling tools: a 30-day sprint, question library, AI prompts, checklist and more.
TRUTH-Driven Business Case Template
Turn your employer brand story into a board-ready business case.
Careers Site Story Placement Guide
Where every employee story belongs across your careers site.
Storytelling Success Scorecard
A simple way to track whether your employer storytelling is working.
32 TRUTH-Aligned AI Story Prompts
Ready-to-use prompts to draft authentic employee stories fast.
Careers Site Performance Calculator
Benchmark your careers site and see what better performance is worth.
Boolean Search Builder
Free no-login tool that builds Boolean sourcing strings from job titles, skills, and locations (with AI JD/Quick modes).
ROI Value Calculator
Interactive calculator that estimates potential HR/finance ROI based on employee range and product selection.
Job Description Genie
Generate compelling, on-brand job descriptions instantly.
AI Job Description Generator
Free AI tool that drafts a tailored job description in seconds from a few role details.
Social content calendar template
Free content-calendar templates to plan your employer brand content.
Job Page Grader
Score any job page and get instant, practical fixes.
Recruiting Email Generator (EZGPT)
Free AI generator that writes personalized candidate outreach emails from name and experience inputs.
Hiring Excellence Maturity Model Assessment
Free 90-second interactive self-assessment scoring your hiring function across five maturity levels.
Make My Persona
Build a candidate persona with HubSpot’s free interactive tool.
Salary & benchmark guide
Up-to-date salary benchmarks to support pay and offer decisions.