The Master Business Case Generator
Turn the challenge you need funded into an executive-ready business case your leaders can’t ignore. Built on the TRUTH business-case method from Sell The Truth — it writes the argument from your specifics, drops in highlighted variables for the gaps, weaves in industry benchmarks and competitor comparisons, then hands you a Word document to send.
Tell the tool what you need budget for and answer a few sharp questions. It structures a full, 14-section business case on the Sell The Truth method — executive summary, cost of inaction, competitor benchmarking, financial modelling, the ask — writing the argument where you have specifics and inserting highlighted variables where you don’t. Add your hiring numbers and it calculates real ROI ranges. Everything runs in your browser; nothing is sent or stored.