The Atlas · Best practice
Award-winning case studies
158 real employer brand & EVP campaigns from the world's best brands and agencies — categorised by sector and territory. Every one links to, and credits, the agency or award that produced it.
All case studies
Region
Sector
AccelleronManufacturing · Europe
Professional services · UK & Ireland
Professional services · Global
Financial services · Global
Manufacturing · UK & Ireland
Telecoms · UK & Ireland
Legal · UK & Ireland
Technology · Global
Technology · Global
Technology · Global
Financial services · Global · 2019
Manufacturing · Global
Financial services · Global
Retail · North America · 2015
Healthcare · Global · 2022
Public sector · UK & Ireland
Automotive · Europe
Technology · Global
Other · UK & Ireland · 2021
Healthcare · Global
Logistics · Global
Charity & education · UK & Ireland
Technology · Global
Charity & education · UK & Ireland
Retail · Global
FMCG · Global
Healthcare · Global
Charity & education · North America · 2022
Other · Global
Retail · UK & Ireland
Logistics · UK & Ireland · 2023
Energy & utilities · Global · 2023
Technology · Global
Retail · UK & Ireland
Energy & utilities · UK & Ireland · 2022
Retail · UK & Ireland
Media · UK & Ireland
Public sector · UK & Ireland
Retail · North America · 2016
FMCG · Global
Healthcare · North America · 2020
Data-Driven EVP
Professional services · UK & IrelandInspiring the next generation
adidasMedia · Europe · 2024Alignment of EVP with corporate brand
AirbusManufacturing · Global · 2019Apprenticeship attraction campaign
AS Watson / KruidvatHealthcare · APAC · 2025Apply with Your Bestie!
AstraZenecaHealthcare · GlobalEmployee Value Proposition
ATB FinancialFinancial services · North America · 2025More Than Work
AtkinsRealisProfessional services · UK & Ireland · 2024Early careers recruitment strategy
Professional services · GlobalCulture of Hiring & Inclusion
AXAFinancial services · UK & Ireland · 2023The AXA Hello
Financial services · GlobalCelebrating customer-service agents
Bally'sOther · UK & Ireland · 2024Employer brand management following M&A
Manufacturing · UK & IrelandWhat If...
BoschManufacturing · Middle East & Africa · 2023Global EVP localised for Africa — adapting a worldwide employee value proposition to regional talent markets
bpEnergy & utilities · UK & Ireland · 2024EVP & employer brand refresh
British American TobaccoFMCG · UK & Ireland · 2025Fueling Innovation: Battle of Minds
British ArmyPublic sector · UK & Ireland · 2017"This is Belonging" / "You Belong Here" — emotion-led recruitment platform reframing Army life around camaraderie and belonging to widen the applicant pool
Telecoms · UK & IrelandThe Big Tech Give Away
Legal · UK & Ireland#BeMoreSalmon
CapgeminiProfessional services · Europe · 2023Active Inclusion
CBREProfessional services · North America · 2025EVP Manifesto
Technology · GlobalFaster Critical Hiring
Technology · GlobalWorld-Class Interview Experience
Cleveland ClinicHealthcare · North America · 2013"Empathy: The Human Connection to Patient Care" — internal film building an empathetic workforce that became a viral employer-brand asset
Co-opRetail · UK & IrelandA new proposition for 60,000 colleagues
Commonwealth Bank (CommBank)Financial services · APAC · 2023"You are the catalyst" employment brand / EVP — positioning CommBank as a place of opportunity with flexible working and career mobility
Technology · GlobalTomorrow. Together.
CriteoTechnology · Europe · 2023Careers site bringing the employer brand to life to improve candidate connection and application rates (happydance.love build)
CurrysTechnology · UK & Ireland · 2024Integrated marketing campaign
Dell TechnologiesTechnology · Global · 2020Global Employer Brand Content
DeloitteProfessional services · North America · 2015"Making an impact that matters" — purpose put into words (2015) driving a talent-attraction EVP around development, caring, happiness and inclusion
Financial services · Global · 2019Redefining the talent narrative
Deutsche TelekomTelecoms · Europe · 2022"Question today, create tomorrow" — international employer-branding campaign profiling employees to attract tech and digital talent across 50 markets
DHL GroupLogistics · Europe · 2024"Employer of Choice" strategy — Employee Listening, Certified/Great Place to Work drive to make 90%+ of staff work in certified workplaces
Direct Line GroupFinancial services · UK & Ireland · 2024Together We're Stronger
Domino's (US)Healthcare · North America · 2023US careers site migrated to happydance.love to streamline content, improve SEO and retire legacy code (happydance.love build)
DPDLogistics · UK & Ireland · 2024Transport & logistics employer brand
Dunkin'Hospitality · North America · 2024All 'IN For The Win
Emirates GroupHealthcare · Middle East & Africa · 2024Global talent drive — large-scale cabin-crew and operational recruitment marketing positioning Emirates as an aspirational employer
EnelEnergy & utilities · Europe · 2023"Open Power" EVP — mission of opening energy access framing a purpose-led employer proposition with day-one benefits and ERGs
Manufacturing · GlobalBe Part of Something Special
EYProfessional services · EuropeMacro Influencer for EY Law
Financial services · GlobalA global employer brand with feeling
Flutter UK & IrelandOther · UK & Ireland · 2024Data-led employer brand programme
Ford Motor CompanyAutomotive · North America · 2026Places and Spaces Video Series
FrieslandCampinaFMCG · GlobalGlobal EVP
GCHQPublic sector · UK & Ireland · 2015Diverse-talent recruitment — unconventional campaigns (in-game ads, reverse graffiti, GCHQ-Decoded events) to attract underrepresented tech talent
GE (General Electric)Technology · North America · 2015"What's the Matter with Owen" — recruitment campaign repositioning GE as a software/digital employer to win developer talent
Gerdau North AmericaManufacturing · LATAM · 2024Going All In on Recruitment Marketing
GrabTechnology · APAC · 2024Grab life with both hands
Grupo BimboFMCG · LATAM · 2019"Humanistic" employer approach / EVP — person-centred philosophy of learning, growth and 'Nourishing a Better World' to attract and retain talent
GVC / EntainOther · UK & Ireland · 2022Careers site created to bring a new employer-brand strategy to life across the group (happydance.love build)
Retail · North America · 2015Going from global to local
Healthcare · Global · 2022Employer brand for a new consumer-health company
HaleonHealthcare · UK & Ireland · 2023For Health. With Humanity
HappydanceTechnology · UK & Ireland · 2026Best Technology Partner
HCLTechTechnology · APAC · 2024Empowering People Through Music
HeinekenFMCG · Europe · 2016"Go Places" — interactive online job-interview experience letting candidates build a personal profile, showcasing Heineken's culture and 70+ markets
HeinekenFMCG · GlobalGo Places
HiltonHealthcare · North America · 2025"Every Job Makes the Stay" — first large-scale employer-brand campaign disrupting perceptions of hospitality work with purpose and growth
Hindustan UnileverFMCG · APAC · 2018Employer-branding best practice — leveraging marketing capability to build HUL as a top employer of choice in India
Public sector · UK & IrelandA Place for Everyone
Automotive · EuropeWhat moves you, drives us
IberdrolaEnergy & utilities · Europe · 2023People-management EVP — the only energy company to hold the international 'Top Employers Enterprise' seal, improving 42,000+ employees' experience
Technology · GlobalChanging lives at IBM
IKEARetail · UK & Ireland · 2022"The Co-Worker" / "Careers Done Different" — Roblox recruitment offering paid virtual co-worker roles to make the employer brand as loved as the retail brand
InfosysTechnology · APAC · 2024Employer brand / EVP — employee-friendly practices (ESOPs) and large-scale upskilling via the Global Education Center
IntuitiveHealthcare · North America · 2024Healthcare & pharma employer brand
Other · UK & Ireland · 2021Employer branding that cut attrition from 35% to 22%
Jewish CareCharity & education · UK & Ireland · 2024Charity sector employer brand
JLR (Jaguar Land Rover)Automotive · UK & Ireland · 2024Engineering & manufacturing employer brand
KainosTechnology · UK & Ireland · 2024Integrated employer brand communications
Kaufland RomaniaRetail · Europe · 2024The Shelf with Experiences
Healthcare · GlobalHarnessing the spirit of KFC's employees
KingOther · UK & Ireland · 2024Making the World Playful (social strategy)
Kraft HeinzFMCG · UK & Ireland · 2024Growing Greatness Globally
KUKA HungaryManufacturing · Europe · 2024Brand ambassador programme
KyndrylTechnology · North America · 2024Brand ambassador programme
L'OréalFMCG · Europe · 2020"Freedom to Go Beyond" — EVP built on freedom to test ideas, diverse teams and real innovation to attract talent in emerging and mature markets
LazardFinancial services · Global · 2019Graduate brand-awareness campaign
Loews HotelsHealthcare · North America · 2017Core Values Campaign
Logistics · GlobalAttracting global tech talent
Magellan HealthcareHealthcare · North AmericaWe Hear You
ManulifeFinancial services · North AmericaEmployee Value Proposition
MarsFMCG · Global · 2019Grow Beyond
MastercardFinancial services · North America · 2026Purpose-driven EVP ("doing well by doing good") — Priceless-linked culture of impact, inclusion, flexibility and belonging
McDonald's UKHealthcare · UK & Ireland · 2024"Make It Yours" — youth-culture-led brand and employer campaign challenging stereotypes about young workers and celebrating crew
Mercado LibreTechnology · LATAM · 2021Culture-as-growth-strategy employer brand — values-driven hiring and wellbeing that made it a top LATAM talent magnet
Merck (MSD)Healthcare · North AmericaRecruitment Marketing Content
MetLifeFinancial services · North America · 2024All Together Possible!
National GridEnergy & utilities · UK & IrelandGlobal procurement story
Charity & education · UK & IrelandWriting the next chapter
NaturaFMCG · LATAM · 2024Purpose- and bioeconomy-led employer brand — B-Corp culture and values driving best-place-to-work recognition
NestléFMCG · Europe · 2013"Nestlé needs YOUth" — global youth-employment initiative offering apprenticeships, traineeships and jobs to build the employer brand with young talent
NHSHealthcare · UK & Ireland · 2018"We Are The NHS" — national recruitment and pride campaign to rebuild the NHS employer brand and reverse falling nursing/university applications
NHS WalesHealthcare · UK & IrelandGP recruitment
Technology · GlobalCandidate & Hiring Manager Experience
Charity & education · UK & IrelandRecruiting the right people
NubankTechnology · LATAM · 2024New employer-brand positioning built on an ownership culture ("think and act like owners") to attract mission-aligned talent
Ochsner HealthHealthcare · North AmericaNursing & Physician Stories
OLXOther · Europe · 2024Employer brand management following change
ØrstedEnergy & utilities · Europe · 2021"Love Your Home" — green-vision EVP activation days giving 3,000+ employees pride and ownership of the company's sustainability mission
Osborne ClarkeLegal · UK & Ireland · 2024Professional services employer brand
Retail · GlobalCreating a sparkling employer brand
FMCG · GlobalRefreshing PepsiCo's employer rebrand
Healthcare · GlobalRecruitment Alignment
Charity & education · North America · 2022EVP Video Content
PwCProfessional services · North America · 2022"The New Equation" strategy and "PwC + Me" / My+ people experience — EVP of meaningful work, memorable experiences and mentorship
QuantexaTechnology · UK & Ireland · 2024Development of an employer brand
R;pple Suicide PreventionHealthcare · UK & Ireland · 2025The Life Jacket
Other · GlobalTime-to-Offer
Reckitt (Global Hub Warsaw)FMCG · Europe · 2024Employer brand event
Retail · UK & IrelandLife on the island
Royal Bank of CanadaFinancial services · North America · 2017Tech Talent Employer Brand
Royal British LegionCharity & education · UK & IrelandSeeing past the poppy
Logistics · UK & Ireland · 2023We Deliver More
Royal Mail GroupLogistics · UK & Ireland · 2023Delivered
Energy & utilities · Global · 2023Our energy has impact
RWEEnergy & utilities · Europe · 2024Our Energy Has Impact (internal audience)
SafaricomTelecoms · Middle East & Africa · 2025Refreshed employer value proposition — connecting roles to business outcomes, future-fit skills and hybrid working; Top Employer certification
SanofiHealthcare · North AmericaDoubling employer brand awareness
Technology · GlobalEmpowering local brand ambassadors
Saudi AramcoEnergy & utilities · Middle East & Africa · 2017"Employer of choice" EVP — enhancing the employment value proposition and Saudization/D&I to attract global technical talent
Retail · UK & IrelandAligning employer and consumer brand
ScrewfixRetail · UK & Ireland · 2023Make More of Yourself
SCS JV (Skanska Costain STRABAG)Manufacturing · UK & Ireland · 2026Work of the Year winning campaign (HS2)
SEBFinancial services · Europe · 2024Global EVP
Secret Intelligence Service (MI6)Public sector · UK & Ireland · 2024Digital-first employer brand & innovation work
ShellEnergy & utilities · UK & Ireland · 2023"The Future. Yours to Make." — graduate and early-careers EVP around energy-transition impact, learner mindset and development
SiemensManufacturing · Europe · 2022New EVP "Create a better tomorrow with us" — purpose-led employer value proposition around impact, technology, empowerment and growth
Singapore AirlinesHealthcare · APAC · 2023"Singapore Girl" people-led employer brand and cabin-crew EVP — built on training, development, recognition and long-term careers rather than pay alone
SkyMedia · UK & Ireland · 2019Omnichannel inclusivity campaign
Energy & utilities · UK & Ireland · 2022#JustAddWater
Southern Glazer's Wine & SpiritsFMCG · North AmericaA compelling employer brand
SpecsaversRetail · UK & Ireland · 2023New Talent Programme
SpotifyTechnology · Europe · 2021"Work From Anywhere" — flexible-work EVP letting employees choose where they work, used as a core talent attraction and retention lever
Standard CharteredFinancial services · UK & Ireland · 2023"Here for Good" — brand promise carried into the EVP around purpose, inclusion and career growth across emerging markets
Retail · UK & IrelandWhere you can be you
Tata GroupProfessional services · APAC · 2025India's most attractive employer brand — strong on financial health, career progression and reputation (Randstad Employer Brand Research)
Media · UK & IrelandYou make the story
Public sector · UK & IrelandDeploying social for hard-to-hire roles
Retail · North America · 2016EVP Development
FMCG · GlobalJust imagine the possibilities
TrainlineTechnology · UK & Ireland · 2024Technology employer brand
UBSFinancial services · Europe · 2026Curiosity Powers. AI Enables.
UEFAMedia · EuropeRecruiting Head of Corporate Communications
UnileverFMCG · UK & Ireland · 2020"Made By You" EVP and Unilever Future Leaders Programme — purpose-and-sustainability-led employer brand for graduates and professionals
US ArmyPublic sector · North America · 2019"What's Your Warrior?" — Gen-Z recruiting campaign showcasing 150+ non-combat career fields to broaden perceptions of Army roles
Healthcare · North America · 2020Exceeding hiring goals with programmatic
UScellularTelecoms · North AmericaA decade of talent branding
VCAHealthcare · North AmericaEmployer brand activation
VEG ER for PetsHealthcare · North America · 2026The VEG Beat / #lifeatVEG
VodafoneTelecoms · UK & Ireland · 2019"ReConnect" — career-returners programme recruiting people (mainly women) back from career breaks into management roles across 26 countries
Vulcan IndustrialManufacturing · North America · 2025Winning Big (EVP launch)
WalmartRetail · North America · 2022#TeamWalmart / @WalmartWorld — employee-storytelling employer brand surfacing real associate stories and recognition at massive scale
Wendy'sHealthcare · North AmericaNational breakfast-launch recruitment
Westminster City CouncilPublic sector · UK & Ireland · 2023All Kinds of Extraordinary
Westpac GroupFinancial services · APAC · 2025For Uncommon Minds (grad campaign)
With thanks Full credit to the award bodies and agencies behind this work — including the RAD Awards, The FIRM Awards, Employer Brand Management Awards, Rally Awards, and every agency linked above. Want your campaign added or corrected? Tell us.