What is the difference between employer brand and recruitment marketing?

Employer brand is the underlying reputation and promise; recruitment marketing is one of the ways you promote it, namely the campaigns, content, channels and advertising that reach and convert specific talent audiences. Recruitment marketing tends to be more immediate and role- or campaign-driven, working to fill particular vacancies, while employer brand is the longer-term asset those campaigns draw on. The relationship matters: recruitment marketing performs far better when it stands on a strong, distinctive brand, and far worse when it has to compensate for a vague one with spend. The pitfall is doing only recruitment marketing, a stream of job promotions, without investing in the brand, so every hire feels like starting the persuasion from scratch.