The Glossary · Term
Purpose
An organisation's reason for existing beyond profit.
Purpose is an organisation's reason for existing beyond making money, the difference it aims to make in the world. As a driver of attraction and engagement, it can be a powerful part of an EVP, especially for people who want their work to matter. Its pull depends entirely on authenticity: purpose that employees see enacted builds commitment, while a stated purpose contradicted by daily reality breeds cynicism.