The Glossary · Term
Retention
Keeping the people you want to keep.
Retention is the practice and outcome of keeping the people you want to keep, particularly high performers and those with scarce skills. It reflects whether the experience delivers on what attracted people in the first place, making it a truth test of the EVP. Strong retention lowers hiring demand, deepens capability, and produces the long-tenured advocates who lend the employer brand its most convincing evidence.