The Glossary · Term
Share of voice (talent)
Your visibility to talent audiences relative to competitors.
Talent share of voice measures how visible you are to your target talent audience relative to competitors, across channels like search, social, and media. A higher share means candidates encounter your brand more often than rivals during their research, building familiarity and consideration. Tracking it shows whether your recruitment marketing is winning attention in a crowded market or being drowned out by louder competitors.