The Glossary · Term
Talent brand
The employer brand as it lives in the market.
A talent brand is your employer brand as it actually circulates in the market, carried by employees, candidates, and reviewers rather than by your marketing. It is the version of your reputation that lives in conversations, social feeds, and referrals, often more trusted than official messaging. Where the employer brand is what you intend, the talent brand is what people repeat when you are not in the room.