What is employee generated content?

Employee generated content is material created by employees themselves about what it is like to work somewhere: photos, videos, posts, written stories and answers to candidate questions. It is prized because it is the most trusted and most scalable form of employer brand content, since candidates believe peers over corporate messaging, and many contributors produce more than one team ever could. It also tends to reveal the real texture of the culture that scripted content smooths away. The reason to enable rather than control it is authenticity, because over-editing strips the credibility that made it valuable. The pitfall is forcing it or dictating scripts, which produces stilted content that audiences see through and that discourages genuine voices from taking part.