What should a careers site include?

At minimum a clear EVP that tells visitors quickly why this place, real employee stories rather than stock imagery, and role- and team-level content that helps people picture the actual work. Make applying genuinely easy, especially on mobile, because friction quietly loses good candidates. Include honest proof of culture and inclusion, meaning behaviours and specifics rather than slogans, and ensure the site performs well in search. Each element matters because the careers site is often the moment of decision, where interest becomes an application or a bounce. The pitfall is a beautiful homepage bolted onto a clunky application flow; the experience must hold together from first impression right through to submitting an application.