The Glossary · Term
Alumni brand
How former employees perceive and speak of you.
The alumni brand is how former employees perceive and talk about you after they leave, and it can be a powerful asset or a liability. People who depart on good terms become referrers, rehires, customers, and credible advocates, while a poor exit does the opposite. Because leavers speak with the authority of experience, tending to the alumni relationship extends employer branding well beyond the point of departure.