The Glossary · Term
Brand awareness (talent)
How well target talent knows an employer.
Talent brand awareness is the extent to which the people you want to hire actually know you exist as an employer and have some sense of what you stand for. Without it, even a strong EVP cannot work, because candidates never consider options they have not heard of. Building awareness is the top-of-funnel job of recruitment marketing, laying the groundwork for consideration and application further down.