The Glossary · Term
Brand consideration
Whether talent would consider working somewhere.
Brand consideration is the point at which target talent would genuinely weigh working for you, moving beyond mere awareness to active interest. It reflects whether your proposition feels relevant and credible enough to make someone's shortlist. Growing consideration usually depends on believable proof of the EVP and positive third-party signals, and it is a crucial mid-funnel stage between being known and being applied to.