The Employer Brand AtlasBy HappydanceSearch

The Glossary · Term

Employee lifecycle

The stages from candidate to alumnus.

The employee lifecycle is the full arc a person travels with an organisation, from candidate through onboarding, development, and everyday work to eventual departure and alumnus. Mapping it helps teams design consistent experiences and identify the moments that most shape perception. Because the brand promise must hold true at every stage, the lifecycle is the frame that connects candidate experience, engagement, and the alumni brand.

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