The Glossary · Term
Candidate persona
A research-based profile of a target candidate.
A candidate persona is a research-based profile of a specific type of person you want to hire, capturing their motivations, concerns, information sources, and decision drivers. It keeps attraction efforts grounded in real audience needs rather than internal assumptions. Good personas sharpen messaging, channel choice, and job content, so recruitment marketing speaks to what actually moves the people you are trying to reach.