The Employer Brand AtlasBy HappydanceSearch

The Glossary · Term

Recruitment funnel

The stages from awareness to hire.

The recruitment funnel is the sequence a candidate passes through, typically from awareness and interest to application, interview, offer, and hire. Viewing hiring as a funnel lets teams see conversion and fall-off at each stage and diagnose where the process leaks. It connects recruitment marketing at the top with talent acquisition below, giving a shared model for measuring and improving flow.

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