The Glossary · Term
External employer brand
How the market perceives the employer.
The external employer brand is how the wider market perceives you as a place to work, formed through advertising, reviews, word of mouth, and media. It drives awareness, consideration, and the willingness of candidates to apply and accept offers. Because it is heavily shaped by sources you do not control, the most reliable way to strengthen it is to ensure the internal experience genuinely earns the reputation.